Baskin-Robbins, Malibu, CA - Reviews, Ratings, Tips and Why You Should Go – Wanderlog (2024)

FAQs

Does Baskin Robbins have a good reputation? ›

Baskin-Robbins has an average rating of 3.1 from 20456 reviews. The rating indicates that most customers are generally satisfied. The official website is baskinrobbins.com. Baskin-Robbins is popular for Ice Cream & Frozen Yogurt, Food.

Our exciting menu with includes universal favorites like the delicious Mississippi Mud and Mint Milk Chocolate along with local favorite flavors like Honey Nut Crunch and Alphonso Mango. No matter where you go, you will find unparalleled quality and variety in every Baskin Robbins store.

Back in 1945, Burt Baskin and Irv Robbins had a pretty great idea. See, they were big ice cream people. So while every other ice cream shop stuck with vanilla, chocolate, and strawberry, they decided to go big. Like, “let's offer 31 flavors instead” big.

In addition to product innovation, Baskin Robbins utilizes a range of promotional techniques to attract customers and maintain a competitive edge. Through discounts, limited-time offers, and partnerships, the company creates excitement and incentivizes customers to visit Baskin Robbins stores.

Baskin Robbins Product Quality

Baskin Robbins has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

Baskin Robbins franchise profit

On average, the gross sales of each Baskin Robbins unit is estimated at about $420,000- $1,400,000 annually. The owner of the franchise is expected to make 20% of profit margin. So, a Baskin Robbins franchisee's income is approximately between $84,000 to 280,000.

Worst: Chocolate Chip Cookie Dough Layered Sundae

This is one of the highest-calorie choices on the entire Baskin-Robbins menu. It's made with three scoops of Chocolate Chip Cookie Dough Ice Cream layered with hot fudge, cookie dough pieces, and caramel. It's more like two meals than a frosty treat.

What was once a selection of 31 flavors—Baskin-Robbins "31^®" stands for a different ice cream flavor for each day of the month—has grown to more than 1,400 in its flavor library.

The pink in the Baskin Robbins logo may seem artistic, but the different colors are actually supposed to reveal the number 31 signifying their original number of flavors of ice cream that the company offered.

Baskin-Robbins was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California. Its headquarters are in Canton, Massachusetts, and shared with sibling brand Dunkin' Donuts. It is the world's largest chain of ice cream specialty stores, with more than 8,000 locations.

What are the strengths of Baskin-Robbins? ›

Strengths. Brand Recognition and Heritage: Baskin-Robbins is one of the most recognized brands in the ice cream industry, with a long-standing heritage since its inception in 1945. Its iconic “31 flavors” concept has made it synonymous with variety and innovation in ice cream.

Low-fat means sorbet, ices, frozen yogurt, sherbet, or low-fat ice cream. A scoop of Baskin-Robbins' regular ice cream goes from about 250 to 300 calories and eight to 12 grams of sat fat— about half a day's worth. That's bad enough. But double or triple scoops, toppings, and beverages make it much worse.

Innovation is Key: Baskin-Robbins broke the mold with its unique flavors and franchising model. Adapt or Perish: The brand has had to evolve its marketing strategies to stay relevant. Global Expansion: Sometimes, success lies beyond your home turf.

Baskin-Robbins's top competitors include Coolhaus, Carvel, and Dairy Queen. Coolhaus is an ice cream brand offering hand-crafted ice cream sandwiches, artisan pints, and chocolate-dipped bars.

Target Market The international chain of ice cream, Baskin-Robbins, caters to a variety of consumers, but most families, teens, and adults of all ages. People who like sweets and seek premium ice cream in various flavors are also one of the target markets Baskin Robbins looks up to.

We are committed to the humane treatment of animals. We do not own, raise, process or transport livestock, but we recognize that animal welfare is an important part of a safe and sustainable food supply chain.

Baskin-Robbins® is the only ice cream chain in the world that has the unique “31 flavor” concept. It represents a different flavor for each day of the month.

America's Favorite Neighborhood Ice Cream Shop

Today, Baskin-Robbins is the world's largest chain of ice cream specialty stores, serving over 300 million customers each year worldwide.

Moderate in Calories: The healthiest Baskin-Robbins options are no more than 170 calories. Most of the ice cream flavors at Baskin-Robbins have 170-200 calories per scoop, with the more decadent flavors packing in more calories, fat, saturated fat, and sugar.